ADVERTS or “Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based
Signage” is a project commissioned by CEDR, the European platform for cooperation between national road authorities. The project is being realised by a consortium of three research institutes (SWOV, TRL and Vias institute).
During this workshop you will gain the newest relevant insights on the road safety issues related to
distraction from roadside billboards and on how road authorities can deal with these. The ADVERTS
Team will present a first set of safety recommendations.
We will be very pleased to hear your thoughts about how these recommendations fit in current
practices, and the barriers that may be encountered. With your contributions during the workshop
we will finalise our recommendations and maximise the potential for implementation throughout
Please find the programme in the attached PDF.