ADVERTS is project commissioned by the Conference of European Directors of Roads (CEDR). The main objective of ADVERTS is to compile and disseminate information for European road authorities to help inform them on issues related to distraction from roadside billboards – with a special focus on digital billboards - so that they do not interrupt the safe execution of the driving task and, as a consequence, do not disrupt traffic flow.

Distraction is one of the main challenges currently facing road transport. Distraction not only arises from sources inside the vehicle, but also from sources outside the vehicle. With respect to the latter, the increasing interest in roadside advertising via (digital) billboards is of particular interest. Some features of roadside advertising are likely to be more distracting than others.

ADVERTS wants to compile and to disseminate information for European road authorities. The project explicitly aims to maximise chances for practical implementation by using input from CEDR practitioners (survey) and by targeted dissemination using personal communication (workshops), proven traditional means (examples of good practices, reports) and new media (web-based information, webinars).

The project is executed by a consortium of the Dutch Institute for Road Safety Research SWOV (coordinator), TRL (UK) and Vias institute (BE). Vias institute will contribute to the collection of knowledge and good practices. Vias institute is also responsible for the dissemination part of the project.

Visit the ADVERTS website

×

      Vias institute wants to use cookies on its website in order to improve (functional cookies) and analyze (analytical cookies) your browsing experience. By clicking on ‘I accept’ you accept the use of these cookies for these purposes. However, you can adjust your cookie preferences via the "Set your preferences" button. We also use cookies which are necessary for the website to function and which you cannot refuse. You can find more information about our cookies in our privacy policy.

          You can find more information about our cookies in our privacy policy.

          These cookies are required for the website to work and cannot be disabled.
          These cookies increase the user-friendliness of a website by remembering your choices (e.g. language preferences, region, login).
          These cookies collect data about the performance of a website such as the number of visitors or the time visitors spend on a web page.

          These cookies can be set by advertisers on our website. They may be used by those companies to profile your interests and show you relevant ads on this website or other websites. They do not directly store personal information, but they are based on unique identifiers of your browser and Internet device. If you do not allow these cookies, you will see fewer ads targeted at you.